NATURAL AND CLEAN FORMULAS

We believe that everything we need to look and feel beautiful is found in Nature. That is why we go to the ends of the earth to seek out ingredients that are plant-based and work in synergy with the skin to optimize its natural beauty.

Our own struggles with ultra-sensitive skin have led us to aim for a higher standard of green beauty beyond the exclusion of commonly recognized irritants and toxins. Each ingredient is thoroughly researched for tolerance, safety, efficacy, and verified through the Environmental Working Group (EWG.org) database.

NO FILLERS

Look at your favorite skincare ingredients. Are you paying for water or other fillers?

An ingredient is added to our products only if it benefits the skin or serves a necessary function in the formulation, never as a filler or to create an artificial scent or color.

As a result, our products either have no scent at all or, carry the fresh scent of their active botanicals that are sure to lift the spirit without unnecessary synthetic or toxic extras.

LOVE FOR ANIMALS

We are advocates of cruelty-free practices and are proud to be certified by Leaping Bunny. We test our ingredients and formulas on ourselves, never on animals, and insist that all our supply chain meet Leaping Bunny standards.

Most of our products are VEGAN. Our only non-vegan formulations contain honey or milk that are obtained organically and humanely.

COMMITMENT TO THE PLANET

LOVE FOR OUR BEAUTIFUL EARTH!   

We carefully select each ingredient, taking into consideration sustainable harvesting and fair-trade practices. We aim to use botanicals that are organically farmed or naturally grown in their native habitat to ensure minimal impact to the environment. We package in glass or recyclable (and safe) PETG bottles.

From responsible sourcing to solar-powered manufacturing, to carbon neutral shipping, we don't cut corners and work hard to ensure our supplier’s commitment to environmental sustainability mirrors our own.

SMALL-BATCH QUALITY PRODUCTION

Nature brings us beautiful and nourishing plants. It is our responsibility to ensure their potency and safety are protected through a meticulous production process.

We create our products in small batches at our FDA inspected laboratory under stringent cGMP manufacturing standards in the United States. cGMP standards use scientific process control to prevent defects & contaminations. Small-batching allows our products to be freshly made when they are first shipped-out.